Analyzing Strategies of Media Discourse

Abstract

Mass Media  has long been known as a field by itself. It is related to the studies of cultures. However, by the emergence of the study of discourse analysis in the scene, the mixture of these two fields becomes important, added to that the fact that mass media study is data based.  

        In this paper the  idea of studying media discourse  is elaborated. The study aims at studying mass media by choosing a televised spoken interview as the data of the study. Such an analysis has been conducted through emphasizing the  strategies used by the participants within a scientific model of analysis.

             The following hypotheses have been adopted to fulfill the aims of the study. Within this, it is hypothesized that  the sender of the message uses specific strategies to create a change of the hearer’s opinions rather than knowledge. Also, it is hypothesized that news media is a loaded genre of discourse and the sender of the message uses specific strategies to create a change in the hearers' minds.